Display devices



Aug. 28, 1962 This invention relates as indicated to a display device, and more particularly, to an advertising device adapted to be mounted on containers, for example, paper milk bottles.

Many containers made of paper materials for containing liquids are coated with organic materials to make them water-proof. The containers are purchased by the filling and distributing companies in large quantities with printing already affixed. It is impossible, as a practical matter, for the bottling company to change, or add, printing on the container because of the water-proofing coatings contained thereon.

Thus, if the bottling company which fills the containers wishes to place current notices on the container, it is difiicult, if not impossible, to do so. For example, in the case of paper milk bottles, it is often desired by the dairy to advise its customers of special sales and the like, but notices cannot be printed on the paper bottle because the coated surface prevents good printing impressions. In addition, general advertising may be employed in connection with the sale and distribution of the containers, if a suitable way of attaching displays is devised.

Fine Patent No. 2,651,862 shows a display device which may be attached to a container. However, conventional loading machines for placing the containers in baskets tend to dislodge the display devices, and, thus, make the Fine displays unsuited for use with automatic equipment. I

It is, therefore, an object of the invention to provide a display device which may be conveniently printed as desired and simply and readily attached to containers without gluing, stapling, or the like. It is a further object of the invention to provide an advertising device that may be easily aifixed to paper milk bottles, and remain firmly attached, even through subsequent bottle handling operations. It is still another object of the invention to provide an advertising device that is firmly attached to the container against accidental displacement, but which can be readily removed manually. It is still another object of the invention to provide an advertising device that is simply and inexpensively manufactured. Further objects and advantages of this invention will become evident as the description proceeds and from an examination of the accompanying drawing which illustrates one embodiment of the invention and in which similar numerals refer to similar parts throughout the several views.

in the drawing:

FIGURE 1 is a perspective view of a paper bottle on which the display device of the invention has been mounted;

FIGURE 2 is a top plan view of a display device adapted to be mounted on a container, as shown in FIG- URE 1;

FIGURE 3 illustrates the manner of attaching the display device shown in FIGURE 2 to a paper bottle;

FIGURE 4 is an end view of the paper bottle and display device shown in FIGURE 1; and

FIGURE 5 is a top plan view of the paper bottle and display device shown in FIGURE 1.

Although the following description, and accompanying drawing, refer to a conventional form of paper milk bottle, it is clear that other containers may be employed using the principles of the invention. For example, containers for other products, or made of other materials, such as plastic, may be used.

3,659,839 Patented Aug. 28, 1962 Referring now to the drawing, there is shown a paper bottle 11 having at the top portion thereof opposite end walls 13 folded, or caved inwardly to form recesses, or indentations, in the form of inverted pyramids below top walls 14. The top walls of the bottle may have edge portions which are folded to form a fluid seal, and stapled together at 15 forming a ridge, or flange 16.

The display device of the invention, indicated generally by reference numeral 21 shown in FIGURE 2, is designed to be quickly and readily secured to the bottle 11. The display device is formed of suitable materials, for example, of paperboard and the like. The display device comprises a display portion 21 and flaps 30. Printing such as advertising, or special notices, are placed on the display portion 21 of the device. The display portion is approximately the same length as the bottle 11 so that when it is mounted thereon covers the top Walls 14 and can be readily'viewed by an observer. The flaps 30 are adapted to be inserted into the recesses 13 of the bottle in order to secure the display thereto.

Traversing the length of the display portion tudinal straight line slot 23 which terminates intermediate the ends of the sheet 20. The slot 23 is of sufticient width to receive the ridge 16, and, therefore, the sides of the slot are spaced apart a distance greater than the thickness of ridge 16. i

The slot 23 divides the display portion into two sections and may be in the center of the display portion 21, so as to divide it into two equal halves which lie on opposite top walls of the bottle when applied thereto. Each half of the display portion may then contain identical printed material, if desired, so that the same message is visible regardless of which side of the bottle is placed facing the observer. 2

Score lines 26 traverse the ends of the display portion 21 while the sides 22 form the other boundary. As best shown in FIGURE 2, thescore lines are located intermediate the ends of the sheet and are spaced apart a distance which is approximately the length of the paper bottle to which the display device is mounted. The score lines extend the entire distance between the sides 22 and define a pair of flaps 30 at the ends of the display 20.

The flaps 30 are designed to be folded under the display portion 21 when the device is mounted on a paper bottle. As best shown in FIGURES 1, 4, and 5, the flaps are inserted in the recessed ends formed by the caved walls 13 of the top portion of the bottle 11 locking the display device to the bottle so that it is not readily removed. To facilitate folding under the display portion 21, score lines 27 and 28 in the general form of a V, may be inscribed on each of the flaps 30. When the display portions 21 are bent toward each other the score lines 27, 28 form a tuck or fold 32, as shown in FIGURE 3, to facilitate insertion of the tabs in the recesses.

The flaps 30 have corner tab portions 36. When the flaps 30 are inserted in the recesses at the ends of the container, the tab portions are bent back and wedged between the top walls 14 and end walls 13. The increased thickness formed by the bent back tab portions securely attaches the display to the containers. The tab portions and flaps may function, in efiect, as leaf springs between the top and end walls of the container, firmly attaching the displays thereto.

From the foregoing, application of the display device to the container, such a a paper bottle, should be apparent. As best shown in FIGURE 3, the display device is placed on the paper-bottle 11 with the slot 23 aligned with the upper ridge or flange 16 of the bottle. The ridge 16 is inserted through the opening formed by the slot 23. The flaps 30 are then bent toward the ends of the container and folded under the display portion into the recess 13 of the bottle. The tab portions are bent is a longitoward the Outside and wedged between the top and end in the drawing and specification there has been set forth a preferred embodiment of the invention, and alv though specific'terms are employed, these are used in a generic and descriptive sense only, and not for purposes of limitation. Changes in form and the proportion of parts, as well as the substitution of equivalents are contemplated, as circumstances may suggest or render expedient, without departing from thespirit or scope of this invention as further defined in the following claims.

- We claim:- 7

' 1. In combination: a container having an upper ridge and recessed end portions between top and end walls in the form of inverted pyramids; a resilient sheet mounted on said container, said resilient sheet having a display portion intermediate the ends of said sheet, a cut extending the length of said display portion receiving therein said upper ridge of the container, and score lines traversing theends of-said display portion to define flap portions, said flap portions folded under said body portion intosaidrecessed end portions of the container, and tab portions on said flap portions folded back with respect to said flap portions and wedged between said top' tand end walls of the container in order to attach said of a length approximately the same as said container, a

longitudinal cut in saidbody portion, said upper ridge of V the container inserted in said longitudinal cut, score lines defining flaps at the ends of said sheet, said flaps folded under said body portion into said recesses of the container, and folded portions on'said flaps inserted between a said top and end walls for maintaining said sheet on said container against accidental dislodgement. V :7

3. In combination: a container having an upper ridge 7 and upper recessed end portions having walls in the form of inverted pyramids; a resilient sheet mounted on said container, said resilient sheet having a display portion intermediate the ends of said sheet, a slot extending of said sheet to define flap portions, ,said flap portions folded under said body portioninto said upper recessed end portions of the container, and tab portions spaced at the corners of each of said flap portions bent back" with respect to said flap portions and wedged between the adjacent walls in said inverted pyramids.

4. An advertising device comprising: a paperboard sheet, a cut extending longitudinally of said display por- Y tions adapted to be folded under said body portion, and

tion adapted to receive therein an upperridge of the container, score lines extending transversely of said display portion at .least part of the distance between the sides of said sheet to define flap portions, said flap pora pair of spaced tab portions at the corners of each said flap portions adapted to be bent back over said flap portions forming a wedge for attaching said sheet;

to said container.

end portions, saidresilient sheet having a body, portion intermediate the ends of said sheet'of a length approximately the same as said container, a longitudinal cut on a said body portion adapted to. receive therein said upper ridge of the container, score lines'traversing eachend of said cut and extending at least part of the, distancebetween the sides of said sheet to define flap portions for folding under said body portion into the recessed end portions of the container, each of said flap portions hav- 7 ing at leasttwo spaced corners, and tab portions at said I corners of said flap portions adapted to be bent back over said flap portions inorder to form wedges on said flaps l to firmly attach said sheet to said container.

References Cited in the file of this patent UNITED STATES PATENTS 

